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Brand identity
الهوية البصرية
Marks · Visual systems · Guidelines
A name, a mark and a visual language that hold together everywhere they appear: on a sign, in a document, on a screen, in Arabic and in English.
- Formats
- Marks, visual systems, guidelines, templates
- Languages
- Arabic, English, or both from the start
- Typical timeline
- From 2 weeks
- Tools
- Adobe Illustrator, Figma
- Price
- From US$500A$750Negotiable. A fixed quote once we agree the scope.
Where you can see it
What it is
Most identities are made for one place, a logo file, and then stretched to fit everything else. We design the other way round: the system first, then the mark at its centre, so a letterhead, a social post and an app icon look like they came from the same hand.
Arabic and Latin scripts have different rhythms. When a brand needs both, we draw them together from the first sketch rather than translating one into the other, so neither reads as the afterthought.
What you can order
Mark and wordmark
The primary mark, its Arabic and Latin forms, and the small versions that survive a favicon and a stamp.
Colour and type
A palette with its uses set out, and typefaces chosen for both scripts, with the sizes and pairings that work.
Brand guidelines
A concise guide to using it all: spacing, sizes, colours, what to avoid, with examples your team can follow without us.
Stationery and templates
Letterheads, business cards, stamps, documents, presentations and social media templates, set up for your team to use.
Brand refresh
An existing identity tidied and extended: a redrawn mark, a fuller palette or a missing Arabic or Latin version, without losing what people already recognise.
How a project runs
- Brief: what the brand has to do, who it speaks to and where it will be seen, with examples you like and dislike.
- Directions: a few routes in rough, so you choose a way forward before anything is polished.
- Refinement: we develop the chosen route into a complete system and test it where it will live: on paper, on screen, at small sizes and in both scripts.
- Delivery: the guidelines and every file, and we stay available while the brand goes into use.
What you receive
- The logo in every format (SVG, PDF, PNG) and colour version, for print and for screens.
- Brand guidelines as a PDF.
- Editable templates for stationery, documents and social media.
- The source files, and the names of the typefaces with where to license them.
Good to know
Both scripts together
Arabic and Latin forms are designed side by side, so the brand is equally at home in either language.
Fonts
We use licensed typefaces. If a typeface needs a licence for your use, we tell you before we start.
Printed pieces
Once the identity exists, posters, books, reports and posts are designed and priced per piece under graphic & print design.
Revisions
Every quote includes rounds of changes, agreed before the work begins.
Timeline
From 2 weeks for a complete identity; a refresh is often quicker.
Faster delivery
Need it sooner? For an extra fee, we double the effort and deliver in a shorter time. Ask for it when you write to us.
A good fit when
- You are starting something and want it to look like itself from day one.
- Your brand works in one language and now has to work in two.
- The pieces you publish no longer look like they belong together.
Tools we useAdobe Illustrator and PhotoshopFigmaLicensed Arabic and Latin typefacesOur own Arabic Type Studio